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33 iQ

make smarter decisions

We bring together the right intelligence and the relevant expertise to spot the challenges, uncover the opportunities and give you a clear view of where to focus next in a rapidly changing AI-driven landscape.

WHY iQ : Collect the right intelligence. Focus on what matters.

Understand your landscape

Uncover the opportunities that could make the greatest difference to achieving your business objectives.

Connect what's relevant

Bring together the signals into a cohesive story that explains what’s happening rather than viewing them in isolation.

Use data to drive decisions

Plot and execute your next move based on evidence, not assumptions or past knowledge.

Make your next move count

Maximise every penny of your budget and second of your time so you never lose momentum.

WHAT WE LOOK AT : The building blocks of intelligence

Career site performance

How people find, use and move through your careers site, what content they engage with and where performance could be improved.

Candidate journeys

How candidates move from discovery to application, where the journey works, where people drop out, where there are gaps or friction and how AI search is impacting that journey.

Media performance

Where your budget is being spent, what is driving results and how paid activity is shaping the wider candidate journey.

AI search performance

How your brand shows up, performs and gets discovered in AI search.

Social performance

How your employer brand performs across social, including reach, engagement, content performance, audiences and paid versus organic activity.

Market intelligence

What's happening in the talent market, including hiring demand, job volumes, skills availability, shortages, demographics and wider workforce trends.

Competitor intelligence

How your competitors are showing up, how you track against them in AI search, what they're doing and where the opportunities are for you.

Audience and behaviour

Who you need to reach, where they are, what matters to them, how they search and research, how they use AI and LLMs, and what shapes their career decisions.

Organic performance

How effectively you're attracting candidates without paid media, what's driving organic traffic and where there are opportunities to increase visibility.

Measurement and tracking

What you can currently measure across media, careers sites and applications, where the gaps are and what needs to change to understand performance more clearly.

How 33iQ has helped brands

8.5%

8.5% increase in site visit-to-application conversion - Global assurance firm

56%

56% reduction in cost per application year-on-year - Armed Forces

37%

37% increase in time spent on the careers site - International law firm

Clients

HOW 33iQ WORKS : Human expertise across every step

1 Start with the question

First step. We work with you to identify the mission question. What do you need to understand? What is the actual business challenge to solve? Where is the biggest opportunity you want to explore?

2 Bring together the right intelligence

We select and prioritise the data, research, tools and intelligence needed to give us a full picture on what's happening that's relevant to the objective.

3 Analyse and interpret

Our specialists find the insights in your data, interrogate what we're seeing and reveal the patterns, challenges and opportunities driving talent audience behaviours.

4 Prioritise what matters

We turn the findings into clear recommendations so you understand where it's most effective and efficient to focus your time, effort and budget and have a full picture of any trade-offs.

5 Act and measure

We work with you to prototype solutions, put our recommendations into practice, measure performance and optimise over time.

33 iQ

It doesn't matter how complex, big or small your challenge is. If you need clarity, advice or a fresh approach to your talent attraction and recruitment challenges, 33iQ can help. Get in touch with one of our experts and see how we can help you focus on what matters.

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