What is an audience activation strategy?
Your EVP defines who you are. Your employer brand shows you off to the world. But in the face of specific or immediate talent challenges – we often notice there's a gap. A global purpose-led EVP can feel a world away from real-world attraction. That's why we created The Bridge – an audience activation strategy that focuses on real audiences, real markets and real activation. With The Bridge you can translate your EVP into a practical, audience-focused strategy to use across your content, channels and social media and get the results you need.
Why might I need an audience activation strategy?
Maybe you have urgent hiring needs, and your EVP isn't giving you the answers you're looking for. Or you have a specific audience challenge that needs a deeper understanding and tailored messaging. Perhaps you know who to reach but you're unsure of the next steps when it comes to employer brand activation. Whatever your why is, we have the answer. The Bridge brings together the insight, messaging and activation you need to engage with your audience quickly and effectively, without the in-depth research, rigor and timescale of a full EVP.
The Bridge: What you'll get
1. Deep audience insight
We'll conduct digital, SEO, desk-based and in person research (including AI-enabled approaches) to build a deeper understanding of your specific audience – what they value, what they need to hear, and what will motivate them to join you.
2. Clear connection to brand strengths
We'll create a clear and concise articulation of your most compelling, authentic selling points – aligned to what your audience cares about.
3. Activation Strategy
We'll deliver practical, actionable strategies for you to implement across content, channels and social. Essentially, you'll have a working playbook that outlines your audience activation plan, the key messages and the pathway to attraction.
How we can help.
Get in touch for an initial chat to explore how you could benefit from The Bridge. Once we have a better understanding of the distinct challenges you're facing, we'll work together with you to develop an audience-specific activation strategy that answers your needs.
Get in touch
Explore our solutions.
Whether you're trying to target a niche audience, or attract, develop and retain talent around the world, our specialist teams collaborate to become a powerhouse for your brand.