Screwfix

Aligning an employer and consumer brand for a major DIY name.

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The challenge

Screwfix needed a new employer brand that could work seamlessly alongside their consumer brand and help them attract the best talent. They asked us to redefine their employer brand for a changing talent market.

The strategy

Our research highlighted a common theme among Screwfix colleagues; confidence. Colleagues emphasised how supported, empowered, and trusted they felt. We made that confidence the lynchpin of the new brand. We showed candidates that Screwfix championed its people, their achievements and their personalities.

The solution

We brought confidence into every aspect of the brand. Bold, disruptive, authentic. From Retail Assistants to Senior Developers, we showed that Screwfix colleagues are ready for anything. Playful headlines and an art direction that made every colleague a hero. We rolled it out across social, in-store and a careers site makeover.

6,500 applications in the first two months

200% increase in applications in the first two months